“Bro… why haven’t you launched yet?”
I don’t think you’re ten years old when you ask me that. It’s just that explaining technical debt to someone who hasn’t built software before isn’t easy. Honestly, I probably don’t even explain it well enough myself.
Here’s the thing: simple has never been my lane. If it were, Urban Folk would’ve been live years ago.
In more than twenty years of building applications for companies big and small, I can barely recall a project where we didn’t regret rushing into development without thinking things through. We paid for it later, every single time.
Conventional wisdom says to ship an MVP and figure out the business later. That’s fine for some. But in my case, I already know there’s demand. I know the audience because it’s you. And it’s me.
Urban Folk is what I would have wanted when I moved to Metro Phoenix. New city. No connections. Trying to find a barber, a naturopath, a therapist, a mobile mechanic. Something to point me toward Black-owned spots worth supporting before they disappeared from lack of visibility.
The issue hasn’t been vision. It’s been time and resources. As a single father bootstrapping this on my own, every hour I spend on Urban Folk is an hour I’m not with my kids. Every dollar that goes in is one less on the table. And most of the time, I’ve carried that weight alone.
That’s why I’m building this carefully. Because the platform itself has to help you save time, save money, and put resources back into your life, not take them away.
That’s my passion.
